Brad Geddes – Adwords for Beginners – The Ultimate Adwords Tutorial

Instructor Biography

Brad Geddes has been involved in online marketing for more than a decade. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success for all parties involved.

Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

As a Speaker:

• Have spoken at more than 35 conferences and 60 sessions across several countries.
• Such notable conferences as AdWords Days (Germany), Search Engine Strategies, SES Local, SMX, SMX Local, Kelsey, Pubcon,, Marketing 2.0 Bootcamp, SEO Class, adTech, and Dreamfore.
• Spoke at events at both Google and Microsoft.

As a Trainer:

• One of only two Google-approved AdWords Seminar Leaders.
• Conducted more than 60 officially Google-supported AdWords Seminars for Success, attended by more than 4,000 marketing professionals. AdWords Seminars for Success are two days of intensive training on Google AdWords.
• Worked with Google in implementing their reseller training program at R.H. Donnelley.
• Helped institute a training program for LocalLaunch that managed more than 40,000 PPC accounts.
• Conducted training days in multiple countries for conferences such as SEO Class, Search Engine Strategies (in New York, Toronto, and Chicago), Refined Labs, and Pubcon.

As an Internet Marketer:

• Monetized first website in 1998.
• Started SEOing websites in 1998.
• Started affiliate marketing in 1999.
• Opened first PPC account in 1999.
• Formed first agency, iDjinni Consulting, in 2002, providing usability, PPC, SEO, and affiliate marketing services.
• Joined LocalLaunch in 2004:
  • LocalLaunch began as a boutique agency, then built a marketing platform that empowered sales forces to sell marketing products to their customer bases while LocalLaunch did all of the product’s management behind the scenes
  • Helped grow the LocalLaunch agency that provided PPC services to companies such as Red Lobster, Encyclopedia Britannica, YellowPages.com, and Yahoo.
  • Helped build marketing products that were used by more than 100,000 businesses.
  • Helped build a system that managed more than 40,000 PPC accounts.
  • Worked with companies such as Amazon, World Directories, DEX Media, and Local.com.
  • While Brad managed vendor relations, R.H. Donnelley became one of the few Google and Yahoo resellers in the world.
  • LocalLaunch was sold to R.H. Donnelley in 2006.
• Formed bg Theory in 2008
  • bg Theory is a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.

Even More Stuff:

• Author of Advanced Google AdWords.
• Co-moderator of AdWords forum on Webmaster World since 2004.
• Search Engine Land columnist since 2007.
• Board member for Boost Media.
• Active blogger about PPC and marketing since 2001.
• Technical editor for Winning Results with AdWords, by Andrew Goodman.
• One of the first Microsoft adCenter Excellence Members and participated in the beta test.
• One of the first 100 Google Advertising Professionals
• Worked with a range of companies that have spent from as little as $17.50 per month to millions per year.