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Mary Kathryn Johnson – Chatbot Conversion Copywriting
Become an In Demand,
High-Converting ChatBot Master
with Mary Kathryn Johnson’s ChatBot Conversion Copywriting
- Lifetime Access to all 6 Lessons with: Videos, worksheets, case studies, real client examples, and private community access. $1,497 regular price
Lessons 1: Establishing the Adventure
Lessons 2: Designing Your Characters
Lessons 3: Positioning the Conversation
Lessons 4: Enter the Real World
Lessons 5: Inspiring the Journey
Lessons 6: Resolving the Conflict
- BONUS 1: Client Etiquette Training $497 value
- BONUS 2: Marketing Yourself and Your Products through Networking and Organic Content $1,997 value
- MORE BONUS RESOURCES: In depth ManyChat Tech Training, plus FaceBook Terms of Service Training $289 + $217 value
- YOUR 6 LESSONS INCLUDE:
- • Videos • Worksheets • Case studies • Real client examples •
- • Private Community Access •
- LESSON 1:
- Establishing the Adventure
- Have you often wondered, “Where do I start when building a bot?”
- Or, do you sometimes start building out a conversational adventure, but tweak and iterate along the way so that you need to re-do stuff because it’s not leading where you thought?
- Does it typically take you a long time to build a chatbot, and the conversions aren’t quite where you need, which leads to frustration and time wasted?
- In this Lesson you will master the skill of bot design overview and project mind mapping so you can quickly and efficiently know the exact time and resources you need to complete a bot from start to finish.
- You will also be introduced to our proprietary process known as Face-Tweet:
- ● Visual
- ● Interactive
- ● Concise
- This process shows you the technique ChatBotMom’s team uses to break down a long, story-form email into copy that can now be used to create engaging, high-converting chatbot copy. After completing this Lesson, you will have the confidence to quickly create a strategic mind map of your chatbot funnel from subscriber through nurture to conversion, and you will understand the simple framework to effectively translate any email copy into conversational chatbot copy.
- LESSON 2:
- Designing Your Characters
- Are you speaking in your bot as if you, yourself are the one typing each message? Do your subscribers think they are chatting with you directly, but it’s an automated sequence of bot messages? Did you know that’s illegal in some states?!
- Lesson 2 shows you exactly how to create the persona for your bot. You will easily create your bot responses so they carry the personality and character traits of your brand and voice, but don’t lie to people that there’s a real person behind the keyboard.
- After completing this Lesson, you will never again wonder how your bot should respond, because you understand the rules that govern automated communication in chatbots, and the consequences for breaking those rules. You will save time, and energy creating a chatbot journey, and you will have fun with the voice and persona that represent your brand to your subscribers
Designing Your Characters
Are you speaking in your bot as if you, yourself are the one typing each message? Do your subscribers think they are chatting with you directly, but it’s an automated sequence of bot messages? Did you know that’s illegal in some states?!
Lesson 2 shows you exactly how to create the persona for your bot. You will easily create your bot responses so they carry the personality and character traits of your brand and voice, but don’t lie to people that there’s a real person behind the keyboard.
After completing this Lesson, you will never again wonder how your bot should respond, because you understand the rules that govern automated communication in chatbots, and the consequences for breaking those rules. You will save time, and energy creating a chatbot journey, and you will have fun with the voice and persona that represent your brand to your subscribers
Setting the Story
Are you sending broadcasts as the main message tool in your chatbot? Would you like to build a brand that supports and nurtures your subscribers, but don’t know how that works in a bot? Do you have an email sequence, but it’s really just a series of pitch emails that hasn’t enabled you to build a loyal audience?
Here is where you will discover the tools we use for creating a unique, valuable adventure for your chatbot subscribers. In this Lesson, ChatBotMom shows you how all stages of the adventure fit together – opt in, message sequence, and call to action. After completing this Lesson, you will gain the confidence to efficiently map any adventure to conversion with less effort. You will compassionately nurture subscribers to a decision or conversion. You become comfortable with “Inviting people to reject you!” while increasing conversions from subscribes who are white-hot for what you offer.
From Theory to Practice
Do you sometimes cringe when doing a discovery call, because the client is asking you to do things that make you a bit uncomfortable, but you need the money? Have you offered to do things for free, or in exchange for a share of the revenue “if” it works, but you still need to put food on the table, and you’ve considered taking on other work just to support this “bot thing”?
ChatBotMom says this Lesson is the oxygen that lets you breathe the clean air of success. We help you differentiate:
● The clients you want from the clients you need
● What you want to do from what you’re willing to do
● The projects that light you up from the projects that pay the bills
You will get comfortable trusting your instincts, and quickly deciding whether or not to work with a prospective client. Here is where you become a valued leader in the delivery of your work, and the client trusts your expertise (and more importantly YOU believe in yourself!) You will know your worth as a Conversational Marketer, and confidently believe that you belong to a small, select group of professionals with this amazing skill.
Inspiring the Journey
Have you bought into one or all of these myths:
● All chatbots are the same
● All chatbots are based on AI
● Chatbots are only available on Facebook Messenger
● Chatbots are new technology
● Building chatbots is easy
Have you been frustrated by people saying “it’s easy” to build a chatbot, because you’ve discovered that the mechanics of the bot might be simple, but what you put in it that leads to conversions is not?! Have you struggled to build a chatbot that markets your own services, and nurtures your own subscribers?
In Lesson 5, you will take what you’ve learned and apply it to your own business and message. You will create, embrace and have fun with your own bot persona. ChatBotMom shows you her project management process, and several others so you can be confident in the one you choose for success, and save time implementing it. You will continue the mindset shift necessary for conversion success in your own chatbot, which is actually harder to do than it is for a client.
Resolving the Conflict
Do you find it difficult to sell through your bot, because you feel salesy or pushy? Have you felt like you’ve lost subscribers when you get to the pitch, and feel bad when people say “No Thanks.”
In this Lesson, you will master the “No-Pitch Pitch” and use nurturing to resolve the conflict between the pain your subscribers feel without your product/service and the resolution and transformation they experience when they finally buy. The sleazy sales tactics that you never liked are replaced with the chatbot engagement that allows subscribers to make those “micro-commitments” that lead them to beg you for the solution. You feel at peace with your new-found skill of providing the value subscribers choose rather than selling them something. You are now a confident Chatbot Conversion Copywriting MASTER!
MARY KATHRYN JOHNSON
Founder & CEO
Meet Our Founder
Nicknamed #ChatBotMom, as an Author, Entrepreneur and Mom, Mary Kathryn Johnson has created online success since 2003. A fall while pregnant with her second son landed her with two broken legs, her first book, and her first business.
Mary is now using that 15 years of roller coaster family and business success to help entrepreneurs disrupt their low-converting email funnels for the automated engagement powerhouse of Messenger Funnels.
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