Parker Walbeck – Course Creator Pro 2020

Learn How to Build, Market, & Sell Online Courses

WHAT’S INCLUDED IN THE COURSE?

70+ Value Packed Video Tutorials (8+ hours)

In this in-depth course we walk you through our step by step blueprint of how we make 7 Figures a year creating, marketing, and selling online courses. (New videos are added weekly)

Private Community Mentorship

Instant access to the private Facebook group of 400+ other course creators to receive professional and peer mentoring.

12 Downloads

Download presets, templates, and calculators to better learn our workflow and optimize yours.

Course Curriculum

INTRODUCTION

• INTRO: READ FIRST!
• How to join the PRIVATE FACEBOOK GROUP (2:01)
• The 7-Figure Sales Funnel (OVERVIEW) (18:08)
• The 7-Figure Course Creation CHECKLIST!

DISCOUNTS

• ALL Gear/Software Recommendations (Links To Buy)
• WEBINARJAM + EVERWEBINAR Free Trial Links
• Full Time Filmmaker Discount (50% OFF)
• Adobe CC Suite Discount (60% OFF) (2:17)
• BECOME A CCP AFFILIATE! (Make $200 per sale)

THE R&D

• 1.1 – My 5 Keys to Success (13:20)
• 1.2 – Market Research 101 (6:14)
• 1.2.1 – Market Research 102 (13:16)
• 1.3 – Structure: Outline Your Curriculum (7:06)
• 1.4 – Scripting Your Lessons (9:57)
• 1.5 – Branding 101 (8:44)
• 1.6 – How to Create a Logo INTRO VIDEO (3:02)
• 1.7 – What Camera Gear to BUY to Film Content (8:39)
• 1.8 – 10 Tips for SHOOTING Tutorials (12:22)
• 1.9 – How to Film a Tutorial with UNDER $1,000 (24:38)
• 1.10 – How to Edit a Tutorial (34:24)
• 1.11 – How to SCREEN RECORD (Screenflow & OBS) (9:19)
• 1.12 – 10 Tips for EDITING Tutorials (14:12)
• 1.13 – CREATE + ANIMATE Graphics (7:52)
• 1.14 – How to Build a Strong COMMUNITY (5:47)
• 1.15 – How to Land PARTNERSHIPS for DISCOUNTS (5:20)
• 1.16 – 7 Ideas for BONUSES to Include (3:09)

THE INFRASTRUCTURE

• 2.1 – Setting Up an LLC and BANK ACCOUNT (5:15)
• 2.2 – Setting Up DOMAIN & CUSTOM EMAIL (4:45)
• 2.3 – Set Up EMAIL LIST (Mailchimp Setup) (4:38)
• 2.4 – Build Opt-In Page Using Squarespace ($12/month) (7:27)
• 2.4..1 – Build Opt-In Page Using Mailchimp (FREE OPTION) (3:49)
• 2.5 – Where to Host Course? Teachable vs. Thinkific (9:25)
• 2.6 – TEACHABLE : Signup + Course Branding + Uploading Content (7:39)
• 2.7 – TEACHABLE : Setup Custom Course URL (2:27)
• 2.8 – TEACHABLE : Setup Sales, Checkout, and Thank you pages. (7:36)
• 2.9 – TEACHABLE : Pixel Update – Initiate Checkout (2:46)
• 2.10 – Set Up ZAPIER + Connect Teachable to MAILCHIMP (5:21)
• 2.11 – Setting Up SOCIAL MEDIA (5:51)
• 2.12 – Set Up Affiliate Marketing (AMAZON + KIT.com) (6:00)
• 2.13 – How We Built Our Squarespace Website (Part 1) (14:32)
• 2.14 – How We Built Our Squarespace Website (Part 2) (12:03)

THE MARKETING

• 3.1 – The 9 Mental Triggers (12:50)
• 3.2 – What Should I PRICE My Course? (15:26)
• Course Pricing Calculator
• 3.3 – My Top 10 Pricing Strategies (9:09)
• 3.4 – How I Made $250,000 On BLACK FRIDAY Week (5:39)
• 3.5 – WHEN to Launch your Course (4:53)
• 3.6 – The Pre Pre Launch – 7 Ways to Build An Email List (9:46)
• 3.7 – The Pre Launch – Successful Email Marketing Tips (8:08)
• 3.8 – How to Write, Set Up, & Send Emails (Mailchimp) (9:26)
• 3.9 – 9 Reasons Why I Use Webinars (7:10)
• 3.10 – My Webinar BLUEPRINT – Part 1 – Title, Content, Structure (15:45)
• 3.11 – My Webinar BLUEPRINT – Part 2 – Setting Up LIVE Webinars (Webinarjam) (10:39)
• 2019 CCP+FTF WEBINARS
• 3.12 – The LAUNCH! (LIVE Webinar Presentation Tips) (10:33)
• 3.13 – The Post Launch (Follow Up & Close the Launch) (6:06)
• 3.14 – Live vs. Automated Webinars (14:23)
• 3.15 – AUTOMATED WEBINARS Part 1 – Setting Up An Automated Webinar (EverWebinar + Vimeo) (13:54)
• 3.16 – AUTOMATED WEBINARS Part 2 – Analyzing Data – Increase Sign Up, Show up, engagement/retention/purchase rates (13:32)
• Case Study – URGENCY (statistics for launching our mini course)
• Case Study – RED vs GREEN buttons? (Call to action A/B testing)
• Case Study – I spent $30k on a Marketing Agency, here’s what I learned

THE ADVERTISING

• 4.1 – Facebook Ads 101: When Should You Start & How Do They Work? (14:45)
• 4.2 – How to Set Up a Facebook Ads Account (1:54)
• 4.3 – Ad Creative: The Headline (5:40)
• 4.4 – Ad Creative: Writing Ad Copy (9 Tips) (8:09)
• 4.5 – Ad Creative: My Video Script Template (13:38)
• 4.6 – Set Up A Facebook Ad Part 1 – Setting Up Your Pixel (3:43)
• 4.7 – Set Up A Facebook Ad Part 2 – Budget & Audience Targeting (11:23)
• 4.8 – Set Up A Facebook Ad Part 3 – Creative: Headlines, Copy, Video/Image (3:47)
• 4.9 – Advanced Facebook Ad Targeting – Creating Custom & Look-a-Like Audience from Email List (6:07)
• 4.10 – Analyzing Data – Day 6 (10:01)
• 4.11 – Analyzing Data – Day 8 (7:13)
• 4.12 – Scaling – Day 11 – Custom Audience from Webinar Sign Ups Email List (8:25)
• 4.13 – Scaling – Day 14 – Custom Audience Using 95% Viewed Content (8:01)
• 4.14 – Scaling – Day 14 – International Expansion (15:11)
• 4.15 – Scaling – Week 3 – Doubling Budget (Don’t Do This) (18:22)
• 4.16 – Descaling – How I Wasted $1000! (4:21)
• 4.17 – Retargeting Ad Setup (5:36)
• 4.18 – How to Overcome Your FB Ad Plateau (10:01)

THE SCALING

• 5.1 – Quantification – The #1 Key To Scaling! (9:38)
• 5.2 – Weekly Reporting Template (9:08)
• 5.3 – (COMING SOON) Monthly Reporting Template
• Weekly Report Example from $80k Week at FTF
• 5.3 – Time Management – 10 Tips to 10x Productivity (Part 1) (12:57)
• 5.4 – Time Management – 10 Tips to 10x Productivity (Part 2) (12:45)
• 5.5 – Organic Traffic: How to Build a Youtube Channel (Part 1) (15:15)
• 5.6 – Organic Traffic: How to Build a Youtube Channel (Part 2) (15:23)
• 5.7 – (COMING SOON) Customer Service: How to Create Raving Fans
• 5.8 – How to build a COMMUNITY (facebook private group set up) (6:59)
• 5.9 – Affiliate Marketing 101 (7:55)
• Refund Rate Insights
• ROI Calculator

JOB SHADOWS

• Job Shadow – How I Shoot Tutorials (My Setup) (11:45)
• Job Shadow – Tips for Editing Tutorials (10:48)
• Job Shadow – Facebook Ad Script Feedback (36:27)

CASE STUDIES

• Bridger Pennington – Investment Fund Secrets (18:29)
• Kenny Coverstone – Coverstone Creative (46:07)